It's time to choose, kids: MSN.co.nz or YahooXtra?
It's divorce day tomorrow. Visitors to XtraMSN.co.nz will be presented with a holding page that gives them the choice to head to YahooXtra.co.nz or MSN.co.nz. Few details are available yet about MSN.co.nz (see my previous post).
And at YahooXtra's briefing this morning, they promised a lot for their portal over the next three or four months, including Yahoo's Answers social search engine service, a local iteration of Flickr, premium Yahoo services for subscribers to Xtra the ISP, lots of social networking stuff and possible content from a future TV partner (in Australia Yahoo's portal partner is Channel 7). But as of tomorrow, there won't be any Yahoo services on YahooXtra that you can't get directly from Yahoo.
The flash new bits will be added some time around June.
Telecom COO Consumer Kevin Kenrick agreed with YahooXtra interim CEO Ian Smith's analysis that Yahoo Mail is "infinitely better" than anything else, including Xtra's webmail service.
Xtra Mail users will be encouraged to migrate to Yahoo Mail, though will be also give the option, again from around June, to keep their Xtra address but access Yahoo premium services as the two platforms are merged.
Incidentally, new Nielsen NetRatings figures (for January 07) show that it's pcworld.co.nz that's New Zealand's highest rating technology destination, with more unique visitors than NineMSN.com.au, and in fact more impressions and visitors than any Ocker PC magazine's website (and I'm talking about traffic across both countries). So good choice, surfers, and don't you touch that dial.