No sooner did Telecom announce a bunch of "All Blacks in the palm of your hand" services, including behind-the-scenes-video footage, than Vodafone rucked in over the top. A release through this hour says Vodafone will offer the following games via its Mobile TV service, for $3 a pop (plus the regular $2 a week it costs to subscribe to the telco's suite of 8 channels):

All Blacks V France - 2nd June
All Black V France - 9th June
All Blacks V Canada - 16th June
All Blacks V Springboks - 24th June
All Blacks V Wallabies - 30th June
Australia V Springboks - 14th July
All Blacks V Wallabies - 21st July

For its part, Telecom says its AB package will include All Blacks Caller Tunes, live scoring and breaking news alerts, wallpapers and Tru Tones. I'm not sure what constitutes an All Blacks Tru Tone - possibly a brief audio clip of Ali Williams grunting (joking!). For 3G phone owners, this looks like a case of score one for Vodafone.