As controversy swirls about iTunes upping the price for DRM-free, higher resolution songs (don't you just love buying the same song in vynl, CD, 128kbps digital then 256kbps digital format?), UK indie band The Crimea is showing the way - or at least blagging a lot of exposure - with its decision to offer its new album "Secrets of the Witching Hour" as a free download from its website. Well done, lads. In IT speak we'd call that seeding the market.

BBC screams, loses plot YouTube
While we're on new media hijinx, The Observer chronicles who The Church of Scientology turned the tables - or at least the cameras - on BBC journalist John Sweeney. Church creepies caught Sweeney losing his temper, then posted the clip on YouTube, complete with a smarm voiceover. It's a primal scream that defies description. Turn the volume up and workmates will think somebody is being killed in your office.

Sweeney's camp have now posted a rival clip on YouTube, explaining how he got so wound up. Deep breaths, everybody.