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Early this week I chronicled how Blockbuster had hiffed HD-DVD from 1400 of its US stores in favour of only renting movies in the rival Blu-Ray format. Blockbuster NZ, with its individually owned or managed stores, is hither and zither on the issue. But Scott was just down in Queen Street where JB Hi-Fi - a big Aussie chain - has opened a superstore as a beach-head into the NZ market. Amid the music CDs, MP3 gear, printers and consumerables etc, it's interesting to note that JB is only offering Blu-Ray movies for sale. The drongo sales clerk had no idea what drove this policy, but I'll check it out with JB's Ocker owners once the folks across the Tasman wake up later today.

Comments

Jb hifi i love that store they have the best selection and great prices i went in looking for cds walked out with a digital camera, head deck and new 6X9's was considering getting finance on a note book too cos it was so cheep. Oh yeah and what a range of blue ray movies...

JB already announced full support for BD only a long time ago:

http://www.cnet.com.au/dvdpvr/digitalstb/0,239035820,339273637,00.htm

Feb 14th

Speaking at the official launch of Blu-ray in Sydney today, Scott Browning, marketing director at JB Hi-Fi, said the format had the support from Hollywood and predicted that "content will be the king" for Blu-ray.

"Indeed this is the reason that we have decided to only stock Blu-ray products at JB Hi-Fi. The range of exciting new film and TV releases as well as the potential back catalogue means that we can deliver everyone's favourite films on Blu-ray", Browning said.

Browning added that the company intends to dedicate up to ten percent of store space to the new format, despite being forecasted to only account for three percent of sales. He said that many stores already stocked thirty Blu-ray titles.

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