Well, momentarily. Apple launched its new iMacs today - all glass and aluminium - and as always at Mac launches, as someone from the PC camp I felt a bit inadequate. Design-wise, at least, there's still no PC maker that even approaches Apple.

The new models (full details here) have come a long way from the bulbous, lampshade first-generation iMac. Now, the case-free design is at its zenith, with all the guts of the computer tucked under the display (including a hard drive upgradeable to 1 terabyte, and up to 2GB of RAM, user-upgradeable via little latch).

As well as the sleek overall look, clever touches abound.

The holes that form the microphone on top of the LCD monitor, for example, are near-invisible, on account of the fact they're laser-etched.

And unable to find any I/O ports in the same black finish as its monitor edging (and we're talking about the back of the case here) Apple got some custom made.

The keyboard is just millimeters thick, yet features a USB port that stays active when the iMac's switched off in standby mode - so you can still charge your iPod.

I could go on, but I won't, because it just makes me jealous. Read a full review of the new iMacs in September NZ PC World, on newsstands August 27. The Mac-curious may be intrigued to know that issue will also carry Scott Bartley's review of Parallels, a new app that lets you run Vista or XP, in pretty full-blooded fashion, on a Mac. Makes a guy think ...