She's baaaa-aaaack
Theresa Gattung has resurfaced. But not in IT, where her reign at Telecom saw the company's share price fall from $7.75 to under $5 as she underinvested in broadband, backed the wrong cellular network standard, badly miscalculated David Cunliffe's resolve to push through deregulation, wore bad 80s power suits, let Telstra run rings around Telecom's Aussie investments, made ill-advised comments about confusing customers being an OK marketing strategy and, worst of all, maintained a je regrette rien attitude that saw her stubbornly persist with the aforementioned failed strategies. The only thing I'd give her points for was hocking off the Yellow Pages before Google eroded too much of its value (even if that windfall was mostly squandered on a special dividend). Still, I have to admit she was fun to write about.
Her new thing is wool.
More:
Gattung warms to wool industry
Gattung to chair new wool company

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Comments
What likelihood is there that the Wool Company will start using confusion as marketing tool?
Posted by: Nakamal | July 18, 2008 11:41 AM