« Reader scores $1,000 compo for YahooXtra Bubble fiasco; maps easy way for others to follow | Main | Thumb times a great notion »

sheep.jpg Theresa Gattung has resurfaced. But not in IT, where her reign at Telecom saw the company's share price fall from $7.75 to under $5 as she underinvested in broadband, backed the wrong cellular network standard, badly miscalculated David Cunliffe's resolve to push through deregulation, wore bad 80s power suits, let Telstra run rings around Telecom's Aussie investments, made ill-advised comments about confusing customers being an OK marketing strategy and, worst of all, maintained a je regrette rien attitude that saw her stubbornly persist with the aforementioned failed strategies. The only thing I'd give her points for was hocking off the Yellow Pages before Google eroded too much of its value (even if that windfall was mostly squandered on a special dividend). Still, I have to admit she was fun to write about.
Her new thing is wool.

More:
Gattung warms to wool industry
Gattung to chair new wool company

Comments

What likelihood is there that the Wool Company will start using confusion as marketing tool?

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Subscribe
Newsletter & SubscriptionsPC World is New Zealand’s top selling computing and technology magazine.

It provides up-to-the-minute editorial, insight and buying advice for personal computing, cell phones, game consoles, digital entertainment and broadband.
SIGN UP
PCWorldUpdate
PC World's fortnightly round-up of tech news, gear and game reviews, software selections, and handy How Tos.