Does my arse look big in this? It's the question husbands and boyfriends dread but one clothing store owner has come up with an answer. In Scottsdale Arizona, Hub Clothing owner Tom Simon has installed a "butt cam".
Shoppers can now check out their backsides on a TV screen and everyone else is off the hook. Unsurprisingly, it's proving very popular.

However, Simon set up the camera outside the dressing room so that when anyone uses it, everyone in the store can see their butt. He's even talking of recording the footage and putting out a DVD. 'Best Butts of '08' or whatever, yeah," says Simon. Actually, no, that's just pervy Mr Simon.