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July 14, 2009

Office 2010: The Movie

Here's Microsoft going for some ironic viral LOL cred. Suite trick Microsoft.

Scroll down please.


July 8, 2009

I am your toaster, Luke.

The Star Wars merchandising machine will roll out the ultimate fanboy kitchen appliance at this year's Comic Con in San Diego.

With the Star Wars toaster you can pop in your Vogel's and have it branded with the smoking likeness of the Dark Lord himself.

"The Force is strong with this one."

starwars%20toaster.jpg

Image from Starwars.com

July 1, 2009

Microsoft Pushes IE8 With Ads That Are Actually Funny

Microsoft has done it again: The company has released another set of baffling and mystifying ads, but this time they're actually funny. The software giant released four new ads to promote Internet Explorer 8 starring Lois and Clark's Dean Cain as a 1960's style ad man--no doubt inspired by AMC's Mad Men. So far the new ad campaign is an online-only affair, and uses the tagline 'Browse Better.'
The ads highlight IE8 features using mock situations and cutesy acronyms like F.O.M.S.--fear of missing something--for IE8s web slices, and S.H.Y.N.E.S.S.--sharing heavily, yet not enough sharing still--for the browser's accelerator feature. But the king of all four ads is O.M.G.I.G.P.--oh my God! I'm gonna puke--for IE8s private browsing feature; private browsing temporarily stops your browser from recording your online activities including your web history and tracking cookies.
O.M.G.I.G.P. is the most honest ad we've seen from Redmond in a long time. Microsoft openly acknowledges in the spot the most common reason to use private browsing: hiding your online porn tracks. I'm not going to go into detail about what happens in the ad, but let's just say the title O.M.G.I.G.P. is taken very literally.

The new campaign is also tied to Microsoft's dedicated IE8 website called, Browser for the Better.
Since the launch of Internet Explorer 8, Microsoft's browser has struggled with dwindling popularity, as users turn to other Web browsing alternatives like Mozilla's Firefox and Opera.
Ian Paul (PC World US)

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