Digirama completes set of major labels
Good news for music download site, Digirama, which has just added Universal to its roster of labels. This makes Digirama the first New Zealand site to offer music from all four majors: Sony BMG, EMI, Warners and Universal. Nice work, chaps.
We've always been fans of the site, as anyone who read >>FFWD's excellent though now slightly out of date feature in our October/November 2005 issue will know (limited copies still available for just $7.95!).
Our only query is why it has taken the labels so long to jump on board. Digirama's been open for business 17 months but when it started the site's only major label was Warners. Given the endless bleating from the record industry about illegal downloading, surely Digirama offered an option that would earn the music companies some money without too much effort on their part - presumably the infrastructure was already in place internationally, or Apple's iTunes Music Strores couldn't operate.
And speaking of iTunes, does Digirama's deal mean Apple will actually show us some love and open a store here? Don't hold your breath.
But then, thanks to Digirama, we don't need iTunes now, do we?
(editor's note: Digirama transfers files in the protected WMA codec, which is not compatible with iPods. However, all you have to do is burn your songs to disc and then import that disc into your iTunes program. Voila!)