The PC World team visited Panasonic’s New Zealand HQ yesterday to have a look at the new line up of digital still and video cameras. Apart from braving a treacherous 25km taxi journey down Auckland’s southern motorway to the semi-rural climes of East Tamaki, we also risked life and limb by merely being in the near vicinity of the stupendously large 103-inch plasma (see Chris Keall Daily for more on this monster)which, if it fell on you with all 250 of its KG’s, would surely herald a swift and painless death.

Getting back to the digital cameras, Panasonic have refreshed or replaced numerous models in their Lumix branded digital still camera line up. We saw 11 new models all up ranging from entry level in-your-pocket numbers through to larger models featuring 12x optical zoom lenses. Each and every model includes Panasonics wonderful Mega O.I.S intelligent image stabilisation technology to eliminate that pesky hand shake problem from ruining all your snaps. Mega O.I.S also includes something called Intelligent ISO Control which detects low-light situations and movement and bumps up the ISO settings on the fly. This means you can snap away in dimly lit situations or capture jumping kids and other fast moving objects without a flash yet still have a high enough shutter speed to avoid blurry pictures.
Every model in the range sports either 6 megapixel or 7.2 megapixel sensors and zoom lenses of at least the 3x optical variety. Plenty of other operational refinements were on show too although as Panasonic continue to stuff more and more features into the low end cameras the distinctions between the various models tend to blur somewhat.
But Panasonic weren’t just about the still image, they also had a bunch of new video cameras to show off, including their very first high-definition units, the HDC-SD1 and the HDC-DX1.
The two new HD models sit at the top of the lineup and both cost in excess of $2500. Interestingly, SD1 records onto SDHC memory cards (a 4GB card gives 40 minutes of recording time) while the DX1 uses DVD discs.
Further down the line their standard definition range offers choices of Mini DV tape, hard drive, SDHC memory cards and DVD recording media. The 30GB hard drive-based SDR-250 can record up to 27 hours of video when used in LP mode.
With 11 digital still cameras and 12 digital video cameras all jam-packed with top notch features we came away a little overwhelmed by it all, we expect consumers will likely do the same. Our advice? Pick a price point and stick to it
that way you’ll narrow your choices down considerably when shopping and save untold confusion.