Apple has doubled the capacity of the iPod Touch allowing new customers to spend $150 more and get twice the storage for music, movies, pictures, and podcasts than available with previous models. Introduced today, the 32GB iPod Touch sells for $749.

Pricing on existing iPod models stays the same. But if you're in the market for a new iPod Touch, spending $150 more to double your capacity is a reasonable deal.

Of course the larger capacities may rile some existing iPod Touch users as was the case when Apple dropped the price of the iPhone.

Could this be seen as another stab at the early adopters? Of course that was not Apple's intentions, but that is an obvious consequence of an upgrade of this magnitude less than a year after the initial release. But it's okay, early adopters, pull that knife out of your back and listen to what Apple has to say is the reason for the upgrade.

Greg Joswiak, Apple's vice president of iPod and iPhone product marketing said in the release, "For some users, there's never enough memory." This is definitely true, especially with music collections shifting completely digital, but Greg, it still stings for those of us who picked up a 16GB iPod Touch merely months ago to have a new bigger and better model become available.

It's kind of funny to think about it, but who would have thought the world would get so upset over a product improvement? Isn't that what companies are supposed to be doing?

Travis Hudson