Ok, they just call themselves Yellow these days (who'd want to be known as Yellow?), but all the same, the business formerly known as Yellow Pages has created an iPhone version of itself.

The Yellow iPhone app provides location awareness via the iPhone’s built in GPS, mapping and directions functionality courtesy of Google Maps and the ability to save businesses to your contacts and email search results to others.

The app was created by Smudge Applications of Christchurch and is free to download from the App Store.

Features include:

• Full ability to search Yellow’s entire directory
• Local search via iPhone’s integrated GPS
• Find local businesses on the integrated maps
• Get driving or walking directions to any business via Google Maps
• Email business details to friends & contacts
• Save your favourite searches for next time
• Add your favourite businesses direct to your iPhones contacts