Hot Products : make.believe at IFA

Daily IFA coverage from Berlin

Content is still king, 3D is the way of the future and connectivity is a crucial part of the home media experience. This is what industry giants Sony, Panasonic and Samsung are saying and their products back them up.
Officially opening its doors to the public tomorrow, and running until the 9 September, 1164 exhibitors are currently represented on the Berlin Exhibition Grounds with 121,000 square metres of display space rented out. That's a lot of gadgets and cool new technology to cover.
Sir Howard Stringer and the Sony team pulled out all the stops unveiling its new global brand message make.believe (make dot believe).

The audiences of the future

”‘Believe’ is the power of inspiration and ‘make’ is about crafting inspiration into products and experiences for our consumers. The ‘dot’ is the place where they meet - and where magic happens," said Sir Howard.
3D is a major part of Sony's strategy with its 4K digital projectors and 3D garnering industry support. "The 3D train is on the track and we at Sony are read to drive it home," he said, showing the trailer for Cloudy with a Chance of Meatballs in 3D. The image above shows the audience complete with stylish 3D glasses.
With Sky introducing a 3D platform in the UK next year the future media home media experience promises to pop.
New initiatives Sony revealed included HD triple tuner Bravia TVs and Bravia internet video. The Bravia V5800, W5800 or Z5800 TV with integrated 3-in-1 DVB-S2, DVB-T and DVB-C tuner will let you receive terrestrial, cable and satellite channels in HD - no set-top boxes or cables taking over. It even has CI+ support for access to pay TV.
The Bravia Z5800 - the first Motionflow 200Hz LCD TV with built-in triple tuner was also featured, with a range of eco features to suit the ongoing trend in energy efficiency. While this is currently available in Germany, Austria and Switzerland as yet we don't know when it'll hit New Zealand shores.

The Sony X-series